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Welcome to Leslie Mazer.com

I believe the power of a great story can build strong relationships, win business and create customer value.
From concept to content, my expertise covers everything a modern brand needs to connect and grow.
I’m a creative professional and I make brands matter.

Downlad CV

Features

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Financial

  • Experienced in all forms of media and channels (print, web, email, social media) global retail banks and financial service institutions.
  • Skilled in concept development, targeted copy creation, team collaboration and client relationship management
  • Financial industries include: credit cards, insurance, investor, consumer, B2B
  • Clients include: Chase, Bank of America and MasterCard

Marketing/B2B/Social Media

  • Proven success using strategy, tactics and technology to create winning campaigns that engage consumers and drive business growth.
  • Skilled in B2B experience for financial, tech and retail
    Experience across all media and channels, including viral videos, Facebook, Twitter, Instagram and email campaigns
    Clients include: Nike, Diageo, Mercedes Benz, Capital One, Nestle-Purina, Proctor & Gamble, PVH, Keurig, DeBeers, Fedex, Samsung, PNC, Sony, Mars, Uniglo, Mercedez-Benz

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Retail/Fashion/Beauty

  • Experienced in the development and CRM of a wide range of global brands for beauty, fashion and luxury.
  • Fashion and Retail
    Development of editorial spreads, product copy and ecommerce websites for both mass market and luxury brands.
  • Beauty
    Development of concept, copy and campaigns across multimedia channels for both mass market and luxury brand skincare and makeup
  • Luxury
    Development of concept, copy and campaigns across multimedia channels for DeBeers
  • Clients include:
    Maybelline, L’Oreal, Dr. Denis Gross, StriVectin, John Frieda, Jergens Pantene, Aveeno
    Victoria’s Secret, Uniglo, Target, PVH
    DeBeers

Pharma

  • Experienced in life science writing, with over five years of experience developing global pharmaceutical brands for both DTC and HCP.
  • Skilled in concept development, medical research, targeted copy creation, team collaboration and client relationship management
    Therapies include: allergy & immunology, cardiovascular, diabetes, gastroenterology, HIV, hematology, neurology, oncology, orthopedics, pain management, pulmonary diseases
    Clients include: Amgen, AstroZeneca, Lilly, Janssen, AbbVie, Pfizer, Sanofi Pasteur, Genentech

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PORTFOLIO

  • All Categories
  • Financial
  • Marketing/Social Media
  • Retail/Fashion & Beauty
  • Healthcare
Featured Work

Client:

Bank of America

Task:

Bank of America Credit Card Promo

Bank of America wanted to introduce and promote their credit card rewards program. Responsibilities included desktop and mobile applications throughout the site to allow easy, attention-grabbing user access. Along with the promos, copy updates were added to highlighted additional services available at Bank of America.

Category:

Website

View Project
Featured Work

Agency:

IconNicholson

Client:

MasterCard

Task:

MasterCard Refresh

MasterCard wanted to extend the reach of their business. The task was to update copy and develop content that would highlight the rewards and benefits of using MasterCard.

Category:

Website

View Project
Featured Work

Agency:

IconNickleson

Client:

Chase

Task:

Chase Virtual Banking Landing Page

The ease of virtual banking is hard to ignore. This page shows how banking with Chase is easier than ever.

Category:

Website

View Project
Featured Work

Agency:

IconNickleson

Client:

Bank of America

Task:

Bank of America Business Travel Credit Card Brochure

Bank of America wanted to promote the benefits of using their business travel credit card. This brochure was created in hard copy and in digital format.

Category:

Brochure

View Project
Featured Work

Agency:

Rapp

Client:

Chase

Task:

Chase Contest Promo Landing Page

Chase wanted to promote the Chase App and the ease of using Chase from virtually anywhere. What better way to do that then with a contest?

Category:

Landing Page

View Project
Featured Work

Agency:

Taylor PR

Client:

PVH

Task:

Van Heusen Social Media

Van Heusen wanted to up their social media game. What better way for a men’s wear company to get in the game than to do BETTER SLEEP BETTER STYLE hacks.

Category:

Social Media

Featured Work

Agency:

Taylor PR

Client:

StriVectin

Task:

StriVectin Social Media

In the competitive skincare market, a strong social media presence is key. StriVecitin keeps a strong following with best in beauty skincare tips.

Category:

Social Media

Featured Work

Agency:

Taylor PR

Client:

PCA Skincare

Task:

PCA Social Media

PCA Skincare is a growing brand with a cult following. They wanted to use social media to increase brand awareness and sales.

Category:

Social Media

Featured Work

Agency:

Taylor PR

Client:

PCA SKINCARE

Task:

PCA Social Media

PCA Skincare is a growing brand with a cult following. They wanted to use social media to increase brand awareness and sales.

Category:

Social Media

Featured Work

Agency:

Taylor PR

Client:

Taylor PR

Task:

Case Study

Taylor PR put the bounce back into the NCAA Final Four fan festivals. To tell the story, they wanted a winning case study.

Category:

Case Study

Featured Work

Agency:

Taylor PR

Client:

Taylor PR

Task:

Case Study

Taylor PR put the bounce back into the NCAA Final Four fan festivals. To tell the story, they wanted a winning case study.

Category:

Case Study

Featured Work

Client:

PCA SKINCARE

Task:

Create A Social Media Campaign for PCA Skincare

PCA wanted a social media campaign that would attract more attention to the benefits of its incredible skincare line. Based on my knowledge that skincare enthusiasts love a good beauty tip, I developed a campaign that shared skincare tips and aligned the tips with a featured PCA product.

As a result of this campaign, PCA saw significant audience growth and has become a must-have skincare product.

Category:

Social Media

View Project
Featured Work

Client:

TRIA BEAUTY

Task:

Create Online Promos and Content For Tria Beauty

Tria wanted a clever way to promote its revolutionary light-based skincare products. Along with creating online promos, I developed web content and how-to videos for the Tria website.

Category:

Website

Agency:

Rosetta

View Project
Featured Work

Client:

KAO

Task:

Strengthen The Online Campaign for Jergen’s Natural Glow

Jergen’s Natural Glow is one of the most popular mass market self-tanners. My job was to strengthen the brand’s online presence with updated content management and refreshed copy.

Category:

Website

Agency:

KBS

View Project
Featured Work

Client:

MAYBELLINE

Task:

Update Maybelline’s Online Presence

Maybelline is always introducing new products and requires a continual round of copy and concept updates. My responsibilities included new product copy, copy updates for current products and promotions for new products, including a video for Maybelline’s hottest brow product.

Category:

Website

Agency:

Luminant Worldwide, McCann, Taylor PR

View Project
Featured Work

Client:

VICTORIA’S SECRET

Task:

Victoria’s Secret – Various Contributions

With collections like ‘Very Sexy’ and ‘Bombshell’, Victoria’s Secret has created a self-image that’s not shy about its approach. Through this “sex sells” approach, the company has become a powerful, successful brand with an ever-growing product line. For Victoria’s Secret 2016, my contributions included concept creation, product copy, editorial copy, social media, store window display and product names.

Category:

Website, Brochure, Window Display

Agency:

Limited Brands

View Project
Featured Work

Client:

VICTORIA’S SECRET

Task:

Victoria’s Secret – Various Contributions

With collections like ‘Very Sexy’ and ‘Bombshell’, Victoria’s Secret has created a self-image that’s not shy about its approach. Through this “sex sells” approach, the company has become a powerful, successful brand with an ever-growing product line. For Victoria’s Secret 2016, my contributions included concept creation, product copy, editorial copy, social media, store window display and product names.

Category:

Website, Brochure, Window Display

Agency:

Limited Brands

View Project
Featured Work

Client:

VICTORIA’S SECRET

Task:

Victoria’s Secret – Various Contributions

With collections like ‘Very Sexy’ and ‘Bombshell’, Victoria’s Secret has created a self-image that’s not shy about its approach. Through this “sex sells” approach, the company has become a powerful, successful brand with an ever-growing product line. For Victoria’s Secret 2016, my contributions included concept creation, product copy, editorial copy, social media, store window display and product names.

Category:

Website, Brochure, Window Display

Agency:

Limited Brands

View Project
Featured Work

Client:

DE BEERS

Task:

Strengthen De Beer’s Online Presence

De Beers is known for creating the finest in diamond engagement rings, wedding rings and jewelry. Every piece of De Beer’s jewelry holds a unique rare beauty and comes with a promise, as well as the unrivaled expertise the brand is known for. Responsibilities: content management, new product copy and copy refresh.

Category:

Website

Agency:

Luminant Worldwide, Kaplan Thaler

View Project
Featured Work

Client:

DE BEERS

Task:

Strengthen De Beer’s Online Presence

De Beers is known for creating the finest in diamond engagement rings, wedding rings and jewelry. Every piece of De Beer’s jewelry holds a unique rare beauty and comes with a promise, as well as the unrivaled expertise the brand is known for. Responsibilities: content management, new product copy and copy refresh.

Category:

Website

Agency:

Luminant Worldwide, Kaplan Thaler

View Project
Featured Work

Client:

DE BEERS

Task:

Strengthen De Beer’s Online Presence

De Beers is known for creating the finest in diamond engagement rings, wedding rings and jewelry. Every piece of De Beer’s jewelry holds a unique rare beauty and comes with a promise, as well as the unrivaled expertise the brand is known for. Responsibilities: content management, new product copy and copy refresh.

Category:

Website

Agency:

Luminant Worldwide, Kaplan Thaler

View Project
Featured Work

Client:

UNIGLO

Task:

Build A More Personalized Shopping Experience for Uniglo

To help Uniglo retain dominance in the US market, the idea was to immerse shoppers in the brand’s famous blend of utility and fun by leveraging purchase data to make the shopping experience more personalized and relevant. Responsibilities: wireframes, content management, SEO, copy development and CRM.

Category:

Ecommerce Website

Agency:

Razorfish

View Project
Featured Work

Client:

ALOXI (EISAI)

Task:

Adult Coloring Book & ‘Write Your Own Story’ Book

Aloxi (palonosetron HCI) is a prescription medication for nausea and vomiting during chemotherapy. The client wanted a way to help and encourage patients during their chemo treatments. The solution was three-fold:
• An adult coloring book, redesigned using the brand’s logo (an elephant), that is also a refreshed brochure with information about chemo treatments as well as information about Aloxi.
• A ‘Write Your Own Story’ book where patients can express thoughts and feelings.
• Both booklets were well received by both patients and treatment nurses.

Category:

DTC/HCP Booklets

Agency:

FCB

View Project
Featured Work

Client:

ALOXI (EISAI)

Task:

Adult Coloring Book & ‘Write Your Own Story’ Book

Aloxi (palonosetron HCI) is a prescription medication for nausea and vomiting during chemotherapy. The client wanted a way to help and encourage patients during their chemo treatments. The solution was three-fold:
• An adult coloring book, redesigned using the brand’s logo (an elephant), that is also a refreshed brochure with information about chemo treatments as well as information about Aloxi.
• A ‘Write Your Own Story’ book where patients can express thoughts and feelings.
• Both booklets were well received by both patients and treatment nurses.

Category:

DTC/HCP Booklets

Agency:

FCB

View Project
Featured Work

Client:

CORLANOR (AMGEN)

Task:

Brochure and Patient ID

Corlanor (ivabradine) is a medication used for the symptomatic management of stable heart related chest pain and chronic heart failure not fully managed by beta blockers. Corlanor has been proven to help reduce hospitalization in patients with heart failure, but not all HCPs were aware of this fact. The solution included:
• An informative HCP brochure with study results that proved how Corlanor had been proven to lower heart rate.
• A patient profile ID, designed to help HCPs assess patients and see if Corlanor would be an appropriate treatment option.

Category:

HCP Brochure, Digital ID for HCPs

Agency:

GSW

View Project
Featured Work

Client:

CORLANOR (AMGEN)

Task:

Brochure and Patient ID

Corlanor (ivabradine) is a medication used for the symptomatic management of stable heart related chest pain and chronic heart failure not fully managed by beta blockers. Corlanor has been proven to help reduce hospitalization in patients with heart failure, but not all HCPs were aware of this fact. The solution included:
• An informative HCP brochure with study results that proved how Corlanor had been proven to lower heart rate.
• A patient profile ID, designed to help HCPs assess patients and see if Corlanor would be an appropriate treatment option.

Category:

HCP Brochure, Digital ID for HCPs

Agency:

GSW

View Project
Featured Work

Client:

GRALISE (DEPOMED)

Task:

HCP Brochure For Gralise

Gralise (gabapentin) is a pain reliever used to treat pain and burning from peripheral neuropathy, and postherpetic neuralgia, a complication of shingles.

Gralise is the only true once-a-day gabapentinoid that offers Night to Day control of PHN pain. This important, proven claim needed to be shared with the HCP community. The solution was a brochure with study results and a strong message. Responsibilities: concept, copy and CRM.

Category:

HCP Brochure

Agency:

FCB

View Project
Featured Work

Client:

AMGEN

Task:

Amgen Biosimilar Website

Biosimilars are less costly imitations of drugs known as biologics, which are used to treat a range of diseases including cancer, rheumatoid arthritis, diabetes and anemia. But they are different from genetics in that they are not exact copies.

Biosimilars are expected to play an increasingly prominent role in healthcare, offering patients and physicians additional therapeutic options.

Having focused so much work and commitment on the discovery, development and delivery of biosimilars, Amgen asked GSW to build a website that brought a clear, in-depth understanding of this new and burgeoning part of the pharma industry. Responsibilities included copy, content management and CRM.

Category:

Healthcare

Agency:

GSW

View Project

What they’re saying about me

WAYS TO CONTACT ME

You can reach me by calling the telephone number below
by email or by filling out the message request.

  • +1 917.584.1173

  • lmazer500@lesliemazer.com

  • 274 Water Street
    New York, NY
    10038, USA